Online Presence

Online Presence

Introduction

Since returning to Edinburgh Napier University after a two year break I’ve broadened my online presence tenfold. To such a point in where I am able to link all my content to everything and everyone that stumbles across my page. However, at the same time I am trying not flood people with so much materials whilst trying to keep things fresh and grab the attention of new potential fans or people for networking opportunities.

I initially only had the following:

WordPress

To kick this off I am going to talk about the most important of these accounts and that would be my personalised wordpress domian for a small fee of about £11 a year I have my very own .com. This is the main hub for every account that I am a member of from bandcamp to twitter. I attempted to use the same name for these other accounts linked to WordPress to not confuse visitors on the page. As well as this I used the same simple white/grey writing on black theme with light blue links where possible to keep all profiles and pages looking similar. Anything that I publish on my WordPress I can choose to publicise with a simple tick box and it will broadcast the article to everyone of my social networking accounts or blogs.

Here is an outline of my visits since I started using wordpress;
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Before the 8th of Oct’ 2012 this was totally blank as I didn’t even know that WordPress existed. However now I am receiving quite positive feedback and comments from others based on my posts, see below; 

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On the 26th of November I have 139 view being my busiest day. This was the day after importing and linking my personal tumblr to wordpress advertising and creating my personal wordpress page. After further thinking on whether or not I should keep all the 3000+ tumblr posts on there I decided for it as people on my tumblr may stumble on to my page and in that my WordPress reaches out to a wider audience. I did however, give the tumblr roll its own category so that if people chose to see it they could and am in contact with the wordpress staff to try stop the roll duplicating. I have also created a tumblr just for my music posts

What is interesting is that since that busiest day I have had just as many in the past 7 days which shows to me that overall my online presence is slowly getting bigger.

Here is a progession of my overall views in the past 7, 30 and 59 days since its opening;

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A downfall is that to install developer plugins you need to know the hierarchy of folders and WordPress adds to your computer and how to insert the correct files in the right place or use developer codes to even install them.

The biggest downfall by far I have found with wordpress is it doesn’t have an audio platform or player for you to put your work up on. This is why it was integral for me as a producer and musician to create a soundcloud account so that I can embed players of single tracks and even sets of tracks into my WordPress posts.

Soundcloud

Now with my soundcloud born I now have a platform that I can share ideas with other musicians as well as public around the worlds.

Here is my all time stats since opening my soundcloud page on 8th of Oct’ 2012;

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I’ve had constructive feedback on my tracks since they’ve been up either in person or online.

The track with the most comments so far is Restless Freedom – Flying Man Shark

The track with the most likes totalling 3 across the mixes in 1day is Killa Kidz – J Park Bass

soundcloud also introduced me to headliner.fm from an advert, how it works is something I haven’t looked too much into but the stats are pretty impressive since I’ve had it.

Headliner

You create a small profile with one song per promotion and your profile is linked to your soundcloud and vimeo. You can also add links to your soundcloud, myspace, tumblr and facebook.

Here is my headliner.fm profile page;

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and my dashboard fan outreach stats from my first promotion;

fans

This is through fans of my page posting my promotion on there twitter or facebook page.

A good example of this at work is from this new fan (who happens to be a composer) of J Park Bass;

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she posted my promotion on her twitter which is viewable by a potential 235 new listeners;

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Now thanks to headliner.fm I have a new follower on my soundcloud, very impressed by this.

Other Pages (linked to JParkBass.com)

Here is brief list of other pages that I have started using to increase my musical web presence and why;

Its very easy to use and tracks are always listened to in .wav formats and it is not a networking site.

The biggest of social networking sites. Have been very silly to have ignored it and have managed to gain 21 likes to the page since its opening as well as a few views to my WordPress page.

Constantly growing, very popular networking site. Perfect place for new tracks.

A blogroll that I am used to using though it is quite hard to get yourself noticed on it against all the

other random posts and reblogged junk that circulates on it.

Conclusion

From having very little online presence in the music world. I have gone from having one main band page on bandcamp. To having my own personal music domain linking to my soundcloud, twitter, tumblr, youtube, vimeo and facebook.

It’s quite humbling to think that without my new WordPress, soundcloud and headliner.fm there would not have been the 1000+ listens that I have managed to get over the space of 2 months.

J Park